I am ideologically opposed to this form of advertising.

Commercial enterprises can do what they want but I don’t think it’s at all appropriate for a public institution.

This stinks.

It looks like this is a handlebars helper.

Handlebars is a temptating language.

I’ve never used handlebars but I’m guessing this is syntactic sugar for non-programmers. Like:

<div>{{if is-even myVariable}} it's even {{else}} it's odd {{endif}}</div>

This is awesome but I don’t really understand.

The purported issue is that they don’t have explicit consent for some data points. They apparently responded by saying they were going to charge a subscription.

Why wouldn’t they just get consent? I’m sure most fb users will just agree to anything put in front of them.

Oh man, in js we have a package for this magic.

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It’s going to continue to work, it’s just going to be either paid or ad supported.

Just because a particular service was previously provided for no additional charge, does not mean it has to be so in perpetuity, given that the vast majority of subscribers aren’t using the service any longer.