The far right is constantly warning that if you go woke, you’ll go broke. But when it comes to the new Barbie movie, they couldn’t be more wrong.
Barbie, which follows Barbie (Margot Robbie) and Ken (Ryan Gosling) as they leave Barbie Land to explore the real world, earned a whopping $162 million in its opening weekend, Variety reported Monday. This is the biggest opening weekend of the year, and the biggest opening weekend for a female director ever.
The film had already made $22.3 million at the domestic box office from Thursday previews, the biggest preview haul of the summer. It blew the previous record of $17.5 million (made by Guardians of the Galaxy Vol. 3 in May) out of the water.
Very few American girls don’t have fond memories of playing with Barbies.
Except the cool kids, who were in to My Little Ponies before they were Barbie-ized.
And a large minority who were turned off by anything Barbie.
Somehow I never got into Barbies, but now I really really really want a Polly Pocket movie
I heard one is planned. Apparently mattel wants to do a full movie lineup for all their IPs.