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@return2ozma@lemmy.world to Not The Onion@lemmy.worldEnglish • 1 year ago

It’s just water in a can. How did Liquid Death become a billion-dollar brand?

www.nbcnews.com

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It’s just water in a can. How did Liquid Death become a billion-dollar brand?

www.nbcnews.com

@return2ozma@lemmy.world to Not The Onion@lemmy.worldEnglish • 1 year ago
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For an increasing number of consumers, the brand represents a fun way to enjoy nonalcoholic beverages.
  • @ikidd@lemmy.world
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    31•1 year ago

    All aluminum cans have a plastic epoxy liner.

    So enjoy.

    • NoSpiritAnimal
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      19•1 year ago

      Yes and it’s still infinitely recyclable, unlike plastic bottles. 70% of all aluminum ever produced is still in circulation thanks to how efficient aluminum recycling is, including epoxy lined cans.

      So I will enjoy.

      • @voracitude@lemmy.world
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        6•
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        1 year ago

        Does the liner contribute to microplastics in whatever is contained? Genuine question, that’d be a point against the epoxy liner. Of course any solution would have to include an effective replacement, so 🤷 Wax, maybe?

        • @ris@feddit.de
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          2•1 year ago

          Yes, its also releasing BPA.

    • @Aux@lemmy.world
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      2•1 year ago

      Epoxy is not plastic.

      • @ikidd@lemmy.world
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        2•1 year ago

        Except it is.

        https://chemistry.stackexchange.com/questions/98925/is-epoxy-resin-plastic

    • 𝒍𝒆𝒎𝒂𝒏𝒏
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      2•1 year ago

      TIL 😢

      • @pmmeyourtits@ani.social
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        3•1 year ago

        Don’t worry it’s still recyclable

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