Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.

This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.

This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.

    • @Ashyr@sh.itjust.works
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      82 years ago

      Two reasons:

      1. Because no one else occupied the same space in a meaningful way.
      2. Low interest rates meant they were able to get massive investments without the burden of profitability.

      Now you’d need to distinguish yourself from YouTube in a meaningful way as well as provide a sustainable revenue model, such as advertising, in order to gain access to a similar amount of venture capital.

    • DarkenLM
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      42 years ago

      Did youtube at the time serve millions of users daily and stored a gargantuan amount of petabytes worth of videos?

      Even if a competitor rises, they will need money somehow, and in this hell of a capitalist world, only big corporations have it.

    • xapr [he/him]
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      12 years ago

      They were big through investors throwing money at a money sink for years. Youtube was losing tens to hundreds of millions of dollars a year for a long time, before it finally became profitable.

      A new competitor wouldn’t get such favorable support from investors.