Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
A vanishingly small percentage. The kind of people that care about inclusivity and LGBTQ+ rights aren’t the kind of people that drink Budweiser. Their core demographic skews very heavily to the dude bro side of things. They pissed off a significant chunk of their existing customers, and then by immediately backtracking lost any potential new customers they might have picked up. They basically made the worst possible set of decisions they could have.
It’s so weird that people actually think this is true.
I can count on one hand with fingers left over the number of people I know who drink Bud or Bud Light, and every last one of them is deeply conservative.
Oh well if you’ve got such hard-hitting science behind you I guess I just look silly.
I mean I’ve provided just as much data as you have. Your stance is “it’s weird people think this”, and my response is that’s because that’s what people experience. Obviously if everyone you know who drinks Bud is conservative, you’re going to associate those two. I’ve never seen anything to suggest that isn’t the case, and you’ve provided no evidence to counter that either.
Budweiser products have a level of market share (still, even today, after a fairly big hit) that defies political leanings. Their market share was hurt by both political reactions to this complete non-issue of a marketing idea.
The politicization of beer is dumb, as a general rule.
Gays and straights, rich and poor, people just drink beer they like (and, often, can afford to drink in bulk)
Hmm, I wonder if there’s a geographical component to this. I live in the US southeast, and just about the only time I actually see people drinking beer is during large family gatherings or at large sporting events (both with a depressingly large conservative contingent). Maybe if you live in the north or a college town you experience a more varied group of beer drinkers. On the rare occasions I do see a non-conservative drinking a beer it’s almost always some kind of IPA or “fancy” beer, often from a microbrewery. In general though, beer just isn’t a very popular alcoholic beverage in my experience, with wines or liquors being far more popular. Even in college most people I knew would drink rum, vodka, or some kind of hard cider rather than a beer.
What are you on about, just stop.
My anecdata is similar. The only people I know who drink budd/miller/any other cheap crap beers also happen to be trump voters