At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers.
I’m glad companies are pulling out of X but I’ve never understood this reasoning for removing your ads tbh.
Every single person who sees your ad knows that it has just been served by the website and has nothing to do with the post/content or author.
Like on youtube, why do companies not wanna advertise on a video with cussing? We all know that the language used in the video has nothing to do with the ad playing before.
It’s a platform that allows and encourages Nazi content. If your ad is getting served next to Nazi content on a website that allows and encourages Nazi content, it stands to reason that you do, in fact, support Nazis because you bought the ad in the first place. Twixxer or whatever tf it’s called has undergone a lot of fast changes and sometimes corporations are slow to react so I can give the benefit of the doubt up to a certain point, but at this point we all know that you’re supporting right wing terrorists by advertising on Twitter.
Association is unavoidable regardless of logic since it is an emotional response. Much like disliking a certain food you associate with a person that was mean to you. Marketing is a Social Science not a Technical one.
You massively overestimate the intelligence of the average person. People are stupid AF and they will jump to ANY conclusion.